


The Guides to Your Experience Journey
Our services include:
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Personalized Coaching
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Strategic Consulting
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Hands-on Execution Alongside You & Your Team
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Design & Journey Management Workshops
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Change Leadership & Culture Shift
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Operations & Technology Advancement
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Impactful Speaking & Thought Leadership.
Inspired by Innovation
Experience Catalysts, founded in 2012 and led by the visionary Diane Magers, stands at the forefront of transforming experience management as a business capability and critical discipline. We help organizations catalyze crucial changes in managing and optimizing experiences for all those who interact with their brand - including the invaluable employees responsible for delivering on the brand promise.

With a track record of excellence, Kate stands at the intersection of marketing and customer experience (CX), driving innovation and strategic development in both realms. She is an expert in orchestrating impactful B2B and B2C product and client marketing strategies, with a strong focus on the digital experience, content marketing, and thought leadership. Her experience in both finance and marketing, combined with her superpower of being both right- and left-brained, allows Kate to truly understand both sides of the equation and pivot easily in complex environments. Kate's extensive experience encompasses spearheading customer experience initiatives, and crafting strategic marketing and operational plans that foster substantial growth, while also enhancing brand visibility in competitive global markets. While she has worked across multiple industries consulting over the last decade and has served as a fractional CMO, she built her marketing career at CME Group, as it transformed from a member-run organization to one of the world’s largest, publicly-held financial exchanges. Kate holds an MBA from Northwestern University’s Kellogg Graduate School, a Bachelors in Marketing and Finance from the University of Dayton, and is a member of both the CXPA and Women in CX (WIX).

Desirree is a pioneer in the CX space with extensive experience with NPS, Voice of Customer, and Insights to Action that get results for both B2B and B2C organizations. Her passions are mentoring, coaching, training CX leaders, and bringing innovative ways to connect employees and customers for deep understanding, coaching, and training. She champions human-centered change, leveraging deep listening and strategic conversation tactics to influence both internal and external environments. Her exceptional ability lies in executing targeted actions that not only address customer needs but also align with and achieve business objectives. Desirree's approach ensures that every decision is informed by genuine customer insights, driving meaningful results and fostering a culture of responsiveness and adaptability. Desirree holds her CCXP and is a certified professional coach (CPC), a director at the Customer Institute, and Chair Emeritus of the CXPA.

Diane Magers is an internationally renowned speaker, passionate and recognized thought leader, and founder and CEO of Experience Catalysts, an experience management advisory, coaching, and consulting firm. She is a founding member and past Customer Experience Professionals Association (CXPA) CEO. She holds the designation of CCXP (Certified Customer Experience Professional), an MBA, and an MS in psychology. As a previous practitioner with over twenty-five years of building and growing differentiation by experience including Sysco Foods and AT&T Business Solutions, Diane’s passion is advising and coaching individuals, teams, and leaders to adopt and build the critical capabilities to define, design, and drive impact and measurable value for customers and their brands. She has influenced brands such as VMWare, State Farm, and Invisalign. Diane is a Professor of Practices for the MS-CXM (Customer Experience Management) degree program at Michigan State University and an instructor of experience management at Southern Methodist University. She is recognized on multiple “Experience Influencers to Follow” lists including the recent “Women in Power” and recognitions including the CX Academy’s CX Fellowship Award, and the CXPA Extra Mile Award winner.